Majestic Trust Flow: What is it and why is it Important?

What is Majestic Trust Flow?

Trust Flow is a metric trademarked by Majestic that analyses how trustworthy a site is by measuring its quality. If a link (backlink) pointing to your website is a quality one because it has a high domain authority and rating, then your trust flow will increase.

Google gives a huge importance to metrics like domain authority, trust flow or citation flow as ranking factors. This data is difficult to measure, which is why software has been developed by companies like Moz or Majestic, which are extremely helpful in analyzing links.

With Trust Flow, it is easier for Google to rank a website depending on its quality, authority or trust.

According to Majestic SEO, Trust Flow is a score between 0 and 100 based on a website’s quality.

What’s a good Trust Flow Score?

Typically, a Trust Flow score of 50 and higher is considered great. (Seed sites are likely in the 80s and 90s.) A score between 11 and 49 is average, and a score of 10 or lower is considered poor. Lastly, part of the TF metric is Topical Trust Flow.

3 Ways to Boost Your Trust Flow (and SEO)

Consider this: If you’re looking at other site’s Trust Flow scores to evaluate for backlinking opportunities, other websites are probably doing the same to you. Because of this, your main goal should be to increase your TF.

The core of this is in building authoritative, high-quality backlinks. Quality is much more important than quantity and contributes much more to TF. Here’s how to get started.

1. Guest post on high-quality sites

Guest posting is another great way to build authoritative backlinks and gain TF from seed sites into your site.

Similar to when researching influencers, when you find a guest posting opportunity, run the domain through the Free Backlink Checker tool to check their TF.

If the site has a score of 10 or less, it wouldn’t be worth your time to create content for posting. Secondly, ensure that links allowed in guest posts are followed. If the site doesn’t follow guest-posted links, these backlinks won’t do anything for your TF.

Note: Nofollow linking opportunities aren’t completely useless. They’ll expose your business to a new audience and help build your branding. So, don’t completely discount them!

2. Link internally

Linking to internal pages is a simple way to increase your Trust Flow and increase your SEO.

As you build content and/or a blog for your site, ensure that it contains at least five links to other internal pages. A strong homepage will also contribute to the Trust Flow and SEO of all pages linked to it.

Not only does internal linking contribute to SEO, but it also helps your visitors easily navigate your website.

3. Continually audit backlinks

Continually auditing your website’s backlinks doesn’t necessarily contribute to your Trust Flow, but it does keep your score high and healthy.

As your audit your site’s backlinks and disavow toxic ones, your TF will remain high. This high score will communicate to others that your site is high-quality and worth linking to, thus boosting your SEO.