Local SEO Company

What Should You Look For In A Local SEO Company?

Local SEO companies generate a strategy to drive visitors to your website. More visitors generally result in more new sales enquiries. Compared to trying to doing it yourself, a local SEO company can also save you a lot of money, time and effort.

A local SEO company will create a strategy to  to promote your business online (generally on Google) in your local area.

In this brief article, we’ll go through the 4 most important things you should look for when hiring a local SEO company. Hopefully by the time you’ve finished reading, you’ll have a better idea about what to look for. Hopefully you’ll also realise that we are a local SEO company you can rely on to produce results for YOUR business.

1) Look for a local SEO company that focuses on organic results

You should aim to find a local SEO company that focuses on providing organic results rather than pay per click (PPC) campaigns. Organic SEO (search engine optimisation) campaigns are designed to improve the visibility and rankings of websites in Google and other major search engines via natural search results.

The higher their organic ranking, the more likely they are to attract more customers. They also do not cost the business each time someone click on their comapny link from Google.

Paid campaigns (PPC) result in the company paying each time someone clicks onto their link from Google. This means that in the long run you are always going to have to keep paying for clicks (regardless of whether or not they result in an enquiry).

2) Your Local SEO Company should understand the current market

You will want to ensure that you work with an SEO company that has an understanding of the current market place. Many local companies simply focus on increasing the rankings of popular keywords and miss out on those that aren’t as popular yet. This often leads to a whole bunch of ‘dodgy’ or spam sites appearing where none did before! Avoid this happening to you, by making sure you work with a company that focuses on offering relevant keywords to your market. This will ensure that you receive fresh, relevant and valuable content, which will result in new leads and sales.

3) Your Local SEO Company should be able to show you results they’ve acheived.

Your local SEO company shouldn’t just talk the talk. They should be able to walk the walk. And by this we mean CASE STUDIES.

If they aren’t available on their websites, then ask for them. You need to know that whomever you are entrusting your hard earned marketing budget to, is capable of delivering the goods.

A good company will be able to demonstrate a track record of success with previous campaigns and clients. This will give you an idea of what to expect. Remember, your local businesses rely on you to help them stay successful!

4) Ask for references or check out their reviews

Be careful when hiring a local SEO company you should be able to speak to 3 companies/people that they have worked for that will give you their honest opinion on the firm you’re considering.

Check out their reviews too. If the reviews you read seem to be overwhelmingly positive, then you can be fairly confident that you’ll be working with a local SEO company that can deliver good (rather than one that could put your small local businesses at a disadvantage).